The Customer Journey

The Customer Journey

As a handmade business owner, do you currently have a sales funnel in place? Ok, ok, I hear you all crying out with a “A say what now Jules?!” A big thing I continuously hear people struggling with in their handmade business is gaining consistent sales....
Let’s talk Self-Employment

Let’s talk Self-Employment

I expect that the majority of those reading this have heard the saying “Do what you love and you’ll never work a day in your life” a hundred times.  But unfortunately it’s not always so easy to take the plunge and dive into self-employment, and nor does the lifestyle...
Pricing Handmade

Pricing Handmade

Along with knowing who you aiming to serve in your business (your target customer), your pricing strategy is vitally important to the health and sustainability of your business. I see people making the mistake of undervaluing their work over and over. This can be due...