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Online market nights

Online market nights

What are online market nights and what do you have to do as a seller? Having recently set up the first market night for Growing Handmade members to take part in over on Facebook, I have received numerous queries from people asking what a market night...
Harming your business?

Harming your business?

I have noticed that a huge number of crafters are active in various networking and engagement groups on Facebook.  For those that haven’t heard of such a thing, these groups are set up to help small business owners gain comments and post likes on their...
Let’s Talk Target Customers

Let’s Talk Target Customers

You may have seen a recent Facebook post on my page discussing Target Customers and it really got me thinking about how difficult so many people find the concept of narrowing down their audience. So often I ask people who their target market is and I hear ‘Erm,...
Hashtags on Facebook?

Hashtags on Facebook?

Should you use hashtags on Facebook? When asking experts just a few short months ago if hashtags should be used on Facebook,  it appeared to be a question that really divided opinion.  Although some social media experts would suggest that using hashtags was...
Show and Add Value

Show and Add Value

When putting your products out there on social media and hoping they catch someone’s eye – who will then go on to purchase something from you, you should always be thinking… “Show and Add Value” But what does that mean? ...